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C O N T E N T S Foreword
1. Chiropractic Works! Just Not for the Reasons We Thought in 1895
2. Leave Your Subluxation at the Door
3. Give Patients the Care They Need
4. Schedules Are Ridiculous
5. Jack-of-All-Trades
6. Continue to Learn
7. Upgrade
8. Be Available
9. Get Involved
10. Give to Get
11. Cash Practice, the Great Myth
12. Service, Dollars Will Follow
13. Generalist Versus Specialist
14. Ask for Help
15. Don’t Be Afraid to Say “I Don’t Know”
16. When in Doubt, Adjust
17. Call Family Practice Doctors
18. Correspond Like a Professional
19. Do Not Criticize the Competition
20. You Might Go Out, Your Back Doesn’t
21. Send Thank You Notes
22. Practice Does Not Make Perfect
23. Do Not Rely Solely on Devices
24. Listen to Your Patients |
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25. Develop a Rational Exam Flow
26. Respect Your Patient’s Time
27. Don’t Spend Too Much Time with
Your Patients
28. Cold Call Physicians/Therapists &
Meet with Them
29. Fight All Adverse Reviews,
Care Reductions
30. Go to Bat for Your Patients
31. P.V.A. (Not a Measure of Success)
32. Volunteer for Managed Care Committees
33. Know Who Your Patients Are
34. Glad to See You Are Doing Better
35. Money for Nothing
36. It’s Called a Practice for a Reason
37. It Takes 3 Years
38. Some Will, Some Won’t, So What
39. Don’t Treat, Refer
40. 3 People, 11 People
41. Walk a Mile in Their Shoes
42. Nothing Routine
43. No 14x36 Lateral X-Rays
44. Do Not Hide Behind Philosophy
45. Keep Prices Reasonable
46. X-Ray When Clinically Indicated
47. Monitor Your X-Ray Quality
48. Replace Used Equipment/Tables
49. Retake Poor X-Rays
50. Be Compassionate
About the Author |
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